Top-performing ads since the rebrand
Every Meta ad from 1 September 2025 to 27 September 2026, ranked on spend, purchases and return together, not return alone. When the same creative ran as several ads (for example once in the Max Value campaign and once in the Manual Bids campaign) its numbers are combined into one card. Sale creative sits in its own section at the bottom.
- £154ktotal Meta spend
- 2.37xfull-price average return
- 281distinct creatives
- 15picked as winners
Legs, socks, one line of proof
The biggest earners are a close crop of socks being worn, on a warm plain backdrop, carrying a single press or customer quote. Harper’s Bazaar appears on both #178 and the current leader #446.
Show the whole range
The flat lay of every merino bed sock colour (#190) is one of the three biggest ads of the year. Range shots and grids hold up across seasons.
Bed socks carried the winter
Six of the eleven proven ads are bed socks or “made for wintering”. Worth planning the new shoot around them before November.
Proven at scale
Over £5,000 of full-price spend each. Meta kept choosing these for months because they kept selling.
Harper’s Bazaar “One of the Best of British”, two pairs in loafers
- Spend
- £16,796
- Purchases
- 939
- Revenue
- £43,474
AnimatedMerino bed socks flat lay, the whole colour range
- Spend
- £15,491
- Purchases
- 960
- Revenue
- £40,321
Red alpaca bed socks with a customer quote
- Spend
- £16,539
- Purchases
- 829
- Revenue
- £35,284
‘Correct Grey’ merino with gold shoes, “As seen in Elle”
- Spend
- £7,973
- Purchases
- 412
- Revenue
- £17,395
Treacle brown alpaca with a customer quote
- Spend
- £5,868
- Purchases
- 294
- Revenue
- £13,603
Strong at smaller budgets
£1,500 to £5,000 of spend at or above the account average of 2.37x.
Four-photo grid with the merino stack
- Spend
- £3,719
- Purchases
- 199
- Revenue
- £9,465
Crossed legs in pink and red, Pairs wordmark
- Spend
- £2,442
- Purchases
- 170
- Revenue
- £6,963
Pink merino bed socks, “Socks made for wintering”
- Spend
- £2,834
- Purchases
- 144
- Revenue
- £7,192
Alpaca bed socks, “Socks made for wintering”
- Spend
- £1,541
- Purchases
- 91
- Revenue
- £3,976
Pink merino bed socks, “Made for Hibernation”
- Spend
- £3,488
- Purchases
- 165
- Revenue
- £8,060
Merino stack, “Socks made for wintering”
- Spend
- £1,868
- Purchases
- 98
- Revenue
- £4,436
2026 creative still running
Launched this year and live today, so less time to build spend. All beat the account average.
Live nowHarper’s Bazaar “Best of British” with five stars, outdoor shot
- Spend
- £1,528
- Purchases
- 132
- Revenue
- £8,950
VideoLive nowParma Violet texture close-up
- Spend
- £1,748
- Purchases
- 101
- Revenue
- £5,207
Live nowCustomer quote “Honestly the nicest socks I’ve ever worn!”
- Spend
- £2,556
- Purchases
- 125
- Revenue
- £7,030
VideoLive nowBlues flat lay across the range
- Spend
- £320
- Purchases
- 29
- Revenue
- £1,246
Numbers here are only from the sale campaigns, so the discount is doing part of the work. Evergreen ads that also ran in a sale are shown with their sale-period numbers.
BFCM 2025
Black Friday sale, 20% off when you spend £40, to 1 Dec 2025
The evergreen bed sock ads outperformed the “20% off” creatives inside the same Black Friday campaign: 2.94x against 2.06x.
Pink and red, “20% off Black Friday Sale”
- Spend
- £1,408
- Purchases
- 62
- Revenue
- £3,232
Green merino on a chair, “20% off”
- Spend
- £1,405
- Purchases
- 42
- Revenue
- £2,393
Loafers, “20% off Black Friday Sale”
- Spend
- £713
- Purchases
- 37
- Revenue
- £1,887
Cream mohair, “20% off”
- Spend
- £872
- Purchases
- 30
- Revenue
- £1,559
Red socks, “20% off”
- Spend
- £297
- Purchases
- 12
- Revenue
- £596
AnimatedMerino bed socks flat lay
- Spend
- £1,501
- Purchases
- 79
- Revenue
- £3,558
Red alpaca bed socks, customer quote
- Spend
- £1,163
- Purchases
- 76
- Revenue
- £4,012
Pink merino, “Made for Hibernation”
- Spend
- £505
- Purchases
- 38
- Revenue
- £2,201
Boxing Day / New Year 2025
Up to 40% off selected lines, to 18 Jan 2026
Here the sale creatives did the work: 2.03x against 1.77x for evergreen ads in the same campaign.
Grey ribbed, “Up to 40% off, New Year Sale”
- Spend
- £3,399
- Purchases
- 167
- Revenue
- £7,029
Green merino on a chair, “Up to 40% off”
- Spend
- £2,028
- Purchases
- 102
- Revenue
- £4,062
Red socks, “Up to 40% off”
- Spend
- £942
- Purchases
- 47
- Revenue
- £2,082
Loafers, “Up to 40% off”
- Spend
- £568
- Purchases
- 23
- Revenue
- £1,010
‘Correct Grey’ merino, “As seen in Elle”
- Spend
- £982
- Purchases
- 55
- Revenue
- £2,642
AnimatedMerino bed socks flat lay
- Spend
- £928
- Purchases
- 41
- Revenue
- £1,890
Red alpaca bed socks, customer quote
- Spend
- £3,238
- Purchases
- 115
- Revenue
- £5,097
Spring Sale 2026
20% off when you spend £50, May 2026
The best-returning sale creative of the year.
Pink and red, “The Spring Sale, 20% off”
- Spend
- £950
- Purchases
- 59
- Revenue
- £3,275
Cream ribbed, “The Spring Sale”
- Spend
- £336
- Purchases
- 12
- Revenue
- £616
Summer Sale 2026
20% off sitewide, July to August 2026
The weakest sale of the year at 1.54x. The video took most of the budget without earning it; the still of brown alpaca returned more.
Video“Summer Sale Now Live”, four-panel video
- Spend
- £3,006
- Purchases
- 98
- Revenue
- £4,231
Brown alpaca, “20% off sitewide”
- Spend
- £723
- Purchases
- 26
- Revenue
- £1,512
Brown alpaca, alternate layout
- Spend
- £231
- Purchases
- 12
- Revenue
- £542
Red socks, “20% off”
- Spend
- £282
- Purchases
- 10
- Revenue
- £503
Pink and red, “20% off”
- Spend
- £213
- Purchases
- 8
- Revenue
- £385
Blue and pink, “20% off”
- Spend
- £300
- Purchases
- 9
- Revenue
- £326
How this was put together
- Source: Meta Ads, purchases and revenue as Meta reports them (7-day click, 1-day view). Figures cover 1 Sept 2025 to 27 Sept 2026.
- Duplicates were merged by matching the actual image or video file and the ad number, so a creative that ran in several campaigns shows once with its combined spend, purchases and revenue.
- Full-price numbers leave out spend we forced onto ads outside normal buying (the testing, retention and “push” campaigns, about £11k) and all sale-campaign spend, so a big spend figure means Meta chose to keep funding the ad.
- Return is coloured green when it is at least 10% above the 2.37x full-price average, grey when at least 10% below.